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Celebrating our accomplice: Ideo Pressure


Becoming a member of the Microsoft Promoting Companion Programme comes with many advantages, together with recognition on your onerous work and achievements. The Microsoft Promoting Companion Celebration is a bi-annual occasion that highlights the distinctive and modern work of our companions.

This occasion is open to all enroled Companion tier members worldwide and presents them with three awards. Take part within the subsequent spherical of the Microsoft Promoting Companion Celebration from 1 to 30 April 2024.

This half, we obtained some outstanding nominations from our international accomplice group. We’re thrilled to announce the winners beneath.







Decorative. Decorative. Decorative.

GROWTH AWARD

CULTURE & COMMUNITY AWARD

PRODUCT & INNOVATION

BLASTNESS INTERACTIVE STRATEGIES IDEO FORCE
NOVEMBER 2023 WINNER

Awarded to the Companion that confirmed probably the most development by way of income, new accounts, new trade verticals, and certifications within the earlier 6-12 months.

NOVEMBER 2023 WINNER

Awarded to the Companion who championed variety, fairness, inclusion, and social good of their work surroundings, their consumer technique, and/or their group outreach.

NOVEMBER 2023 WINNER

Awarded to the Companion who adopted a brand new function or modern technique that delivered excellent outcomes and worth for his or her shoppers.

 

We had the chance to talk with Wojciech Szymański (Chairman of the Board) and Joanna Tymowicz (Vice-President of the Board) of Ideo Pressure.

Team of people working at Ideo Force.

About Ideo Pressure

The historical past of Ideo Pressure is concurrently the historical past of the event of digital advertising in Poland.

Our journey started in 1999 with the founding of Ideo, a Software program Home that, over time, additionally began providing advertising actions. Ultimately, the know-how and advertising divisions started to separate. In consequence, Ideo Pressure was created—an company that has set its main aim to stimulate the expansion of its shoppers by way of a variety of promoting actions.

At present, our crew contains over 80 seasoned specialists, every bringing their distinctive experience to make sure our shoppers develop stronger. With greater than 1000 profitable initiatives, we’re well-equipped to deal with your digital advertising wants.

At Ideo Pressure, we use our in depth digital expertise to leverage the complete potential of e‑advertising, supporting our shoppers at each stage of the advertising and gross sales funnel.

Our companies have advanced together with the event of digital advertising, always with a concentrate on the distinctive wants of every consumer. At present, we’re an company providing complete advertising companies, from web optimization, social media, PPC, analytics, UX, and know-how. We tailor our actions to the particular development targets of our shoppers, making certain a personalised strategy to each venture.

Our main aim is to foster the expansion of our shoppers. We obtain this by constructing a media combine to assist them attain their aims. With Ideo Pressure, you could be assured that your development is our precedence. Our imaginative and prescient is collaboration, not service.

Their mission and imaginative and prescient

At Ideo Pressure, we don’t merely have shoppers; we domesticate companions. From the very starting of our collaboration, we make investments time in understanding our consumer’s enterprise. That enables us to tailor optimum advertising methods for mutual development. We consider in establishing a deep connection earlier than we begin working, fostering a spirit of cooperation moderately than mere service. This strategy ensures that our companions really feel valued and integral to the method.

Our mission is to empower manufacturers with recent, modern concepts that preserve tempo with the ever-evolving digital panorama. We keep attuned to the heart beat of promoting tendencies, permitting our companions to concentrate on their core enterprise. We try to encourage and excite our shoppers with our modern strategy. Their development is our aim, and their satisfaction, our driving pressure.

All through our actions, we uphold the precept of transparency. We inform our companions about our actions and supply strategic recommendation, making certain they really feel assured and safe in our partnership.

Success with Microsoft Promoting

Our success is the success of our shoppers.

Microsoft isn’t only a device however a transformative pressure within the success of our shoppers’ promoting campaigns. It opens up a world of potentialities for reaching customers with our companions’ merchandise. With Microsoft, we are able to supply our shoppers alternatives and a pathway to enterprise success. Certainly, it’s an important contributor to the broader smiles on our companions’ faces.

Take into account our consumer within the logistics trade. With a personalized marketing campaign focused on the proper viewers and a refined key phrase technique, they didn’t simply expertise a rise however a dramatic surge of their on-line presence and gross sales. The result? A considerable enhance in visibility, conversions, and return on promoting spend (ROAS), surpassing all expectations.

Microsoft Adverts didn’t simply deliver added worth for our consumer; they had been a cornerstone in enabling them to succeed in their aim. In consequence, we didn’t simply earn belief; we solidified a bond. This achievement wouldn’t have been potential with out the facility of Microsoft.

Favourite instruments and options

Our favourite instruments inside Microsoft Promoting embrace the dynamic “Procuring in Viewers Community” campaigns and the precision of bid changes. The synergy between remarketing lists and Viewers Community’s attain, alongside the granular management over bids, empowers us to boost advert relevance and efficiency, driving gross sales and optimising price range allocation effectively.

Greatest win

Our crowning achievement is offering our shoppers with an promoting platform that will increase their earnings and broadens their enterprise horizons. The staggering 5000% ROAS we garnered from a marketing campaign we carried out on Microsoft for certainly one of our esteemed companions is a testomony to this. This spectacular determine, achieved inside three months of account activation, is a supply of delight for us.

The strategic strategy, collaboration with the consumer, marketing campaign administration, and steady optimisation performed a major position in reaching such outcomes. We interpret this as affirmation of our expertise in conducting campaigns with Microsoft.

Trying forward

At Ideo Pressure, we consider within the energy of schooling. That’s why we’re dedicated to supporting our shoppers’ growth by offering in-depth data about modern advertising alternatives that may considerably enhance their enterprise development.

Our dedication to educating our shoppers is clear in our future targets. We plan to conduct trade conferences and a sequence of webinars to share insights concerning the untapped potential of Microsoft Adverts. This initiative has already gained momentum with the profitable internet hosting of our Lunch with E-commerce Convention, attended by over 100 enterprise representatives, and a webinar particularly tailor-made for our shoppers.

Quickly, we’ll organise extra such initiatives to current to our companions in order that they’ll scale their enterprise. Representatives of Ideo Pressure additionally conduct advertising lessons at larger schooling establishments. Due to us, data concerning the sensible utility of this promoting system has discovered its manner into educational partitions.

With its potential to drive development and success, Microsoft Adverts has change into an integral a part of our imaginative and prescient for consumer success. We strongly suggest it to anybody in search of to scale their e-commerce.

Their development journey

Ideo Pressure solely grows when its shoppers develop.

Our development is considerably attributed to Microsoft Adverts. These have fortified {our relationships} with present shoppers and attracted new ones. Presently, our potential to suggest a media combine technique, with Microsoft being a key participant, is fostering extra collaborations.

In consequence, we’re perceived by potential shoppers as an company that gives strategic assist, not simply service. That helps us purchase new companions.

What began from the mere curiosity of our shoppers in the direction of Microsoft Promoting has advanced right into a belief that’s strengthened by tangible outcomes. Apparently, the spectacular outcomes have typically led our companions to discover different promoting choices with our company.

Let this function a testomony to the profound influence that Microsoft Promoting has on our potential shoppers, thereby amplifying their enterprise success and ours.

Making a distinction

At Ideo Pressure, we worth collaboration over service. Our companions and shoppers are integral to our mission, and we try to have interaction them in our advertising schooling initiatives.

Working collectively can transcend customary enterprise aims and create a extra knowledgeable and clear advertising surroundings.

We organise common webinars and conferences devoted to Web advertising. We collaborate with a number of larger schooling establishments, the place our representatives work as lecturers in marketing-related topics. We educate elementary faculty college students on secure Web use, advise foundations, and perform promotional actions for them freed from cost.

Importantly, we consider that transparency is vital to constructing belief. By sharing our data and expertise, we purpose to create an surroundings the place good services attain knowledgeable customers. This transparency advantages our companions and shoppers and ensures that customers could make knowledgeable choices, fostering a way of confidence and reassurance in our strategy.

Revolutionary concepts

Eager about innovation, we have to concentrate on customer support and new applied sciences. We’ve repeatedly emphasised that for Ideo Pressure, collaboration and partnership are of utmost significance—accompanying shoppers on their path to success by way of strategically chosen advertising actions.

Presently, we’re within the means of restructuring our inside framework to higher meet our shoppers’ wants. As a part of this restructuring, we’ve established the position of crew supervisors. These people are accountable for overseeing the success of our shoppers and advising account managers and specialists on find out how to improve our service. They play a pivotal position in making certain that our shoppers’ wants are met, and we proceed delivering top-notch service.

The second side of innovation is the combination of promoting and know-how. At present, we use synthetic intelligence in lots of areas to higher reply to the challenges of recent advertising, corresponding to personalisation, automation, and inference.

How does your organization incorporate GenAI into its enterprise technique and operations?

At Ideo Pressure, we uniquely combine GenAI, a robust synthetic intelligence, into our operations. GenAI’s distinctive information processing capabilities considerably improve the effectivity and personalisation of our companies. Amongst different instruments, we utilise Copilot to construct integrations between purposes within the Microsoft 365 surroundings we work in (Copilot in Energy Automate device). Moreover, we use Copilot to generate high-quality content material for our web sites and our shoppers.

We additionally develop chatbots, a device that gives our enterprise companions’ shoppers with instantaneous help at any time of day or evening. That improves the patron’s expertise with the model and acts as a robust catalyst for gross sales.

Moreover, we make use of synthetic intelligence for the rapid implementation of A/B assessments, which permits us to validate UX hypotheses and care for our shoppers’ web site consumer paths. A good portion of the scripts for A/B assessments are generated utilizing AI, making the method simpler and quicker than ever earlier than. These are simply chosen examples, however we’re satisfied that with AI, we are able to do extra for our shoppers.

Microsoft Promoting appreciation

Our partnerships are the cornerstone of our success, and our collaboration with esteemed enterprise companions like Microsoft isn’t any exception. Collectively, we chart the course of growth plans, making a synergy that advantages each events.

Above all, we wish to categorical our gratitude to Daniel Trost from Microsoft for entrusting us with the honourable title of Channel Companion. We’re grateful for his invaluable assist on the strategic stage and for his insightful feedback and proposals relating to growth alternatives. His assist was essential for our development, and we look ahead to additional, fruitful partnership.

We additionally thank Daniel for collaborating in our Lunch with E-commerce Convention, the place he served as a speaker, speaking concerning the potential of Microsoft Adverts. We’ll reveal that the individuals obtained his presentation very properly.

Our heartfelt appreciation goes to Mo Ode, the company supervisor, and the distinctive assist crew at Microsoft. Mo’s dedication and the crew’s professionalism, responsiveness, and proactive problem-solving strategy have considerably enhanced our expertise with Microsoft Promoting. Their efforts haven’t gone unnoticed, and we look ahead to our continued collaboration.

We hope that our cooperation will proceed to evolve and that the expertise gained will create a stable basis for future initiatives.

Not an enroled accomplice? Don’t wait — enrol within the Microsoft Promoting Companion Programme now!

Discover extra data at https://microsoftadvertising.com/msftadspartnercelebration or by reaching out to partnerwithmsftads@microsoft.com.

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